For the cold season, the label goes a bit on the Gothic side with romantic touches. Agent Provocateur’s creative director Sarah Shotton took time and explained her creative perspective to WWD.com: “I wanted it to be romantic Goth, so it’s quite dark but quite beautiful. …It’s nostalgic but true to the brand in dark shades of red and purple. It’s set in a Gothic underground space, brought alive by Mónica’s frenzied and fantastical performance. Mónica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality.”
About the reasoning and creative perspective behind the presented key looks the creative director stated: “For Whitney, we wanted it to be edgy and domineering. We are finding those looks are getting to be more popular.…People are getting braver. We wanted Novah in colors that are rich and sexy and slightly Gothic. When I showed Novah to all of the girls at stores worldwide, it was like ‘Ah.’ The lace for Ameliah was so pretty that I wanted to use a full length of it as a skirt with suspenders. If you’re shy about your hips, it kind of skims off the top.” The label sure recognizes the multiple faces of sensuality, which means there are a variety of ways to feel sexy regardless of where you most feel like you belong when it comes to intimate apparel.