Beauty enhancement is only one of the goals of many cosmetic companies nowadays. A concern for social responsibility and for important causes that affect women nowadays are beginning to become important issues that need to be addressed. Breast cancer is a popular cause retailers turn their attention towards in order to increase awareness and contribute to the effort while at the same time gaining extra exposure. China Glaze is the latest beauty brand to undergo a similar path with its newest collection consisting of 12 tones.
Though the launch date of the collection or the percentage of sales that go towards breast cancer research have not been announced so far, it is known that the suggest retail price is set at $8 per bottle.